Building a Modern Employee Onboarding Experience for Xonboard

ROLE
Solo UI & Visual Designer

TIMELINE
May 2023 - Present

TOOLS
Figma, Adobe Illustrator, Adobe Photoshop

WEBSITE
Xonboard

Overview

Xonboard is an Australian employee onboarding platform built for Xero, helping businesses simplify onboarding through a single employee invite workflow.

Over multiple years, I worked as the sole designer responsible for evolving the platform’s visual identity across product UI, branding, responsive landing pages, and conference materials.

Project Goals

The project initially began with redesigning the existing dashboard experience to create a cleaner and more modern interface. As the product evolved, the scope expanded into developing a cohesive visual identity system and marketing presence that aligned with the platform’s growing product ecosystem.

The goal was to create a product experience that felt:

• Modern and technology-focused

• Professional and trustworthy

• Clear and easy to navigate

• Scalable across both digital and physical touchpoints

My Role

I worked as the sole designer responsible for the visual direction of the product and brand.

Responsibilities

• Logo Design

• Brand Identity & Style Guide

• Responsive Landing Page Design

• Employer Dashboard UI

• Employee Dashboard UI

• UI Iterations & Visual Refinement

• Marketing & Conference Materials

• Visual Asset Production

Brand Identity

The visual identity was designed to communicate trust, simplicity, and modern technology. The logo mark combines a geometric “X” icon with a clean wordmark system to create a scalable identity that works across product interfaces, marketing materials, and event applications.

Dashboard Redesign

The project initially started with redesigning the dashboard experience for both employers and employees. The goal was to modernize the interface, improve visual clarity, and create a more cohesive UI system.

The redesign focused on:

• Cleaner layouts

• Better hierarchy

• Improved readability

• Simplified navigation

• Consistent UI components

Responsive Landing Pages

Multiple responsive landing page versions were designed to align with the evolving product and brand identity.

The landing pages focused on presenting the platform in a cleaner and more modern way while improving content structure and visual consistency across desktop and mobile experiences.

Conference Materials

The Xonboard brand later expanded into conference and event materials, extending the visual identity beyond the product itself.

Materials included:

• Event banners

• Booth graphics

• Lanyards & badges

• Presentation materials

• Printed collateral

Social Media & Marketing Assets

To maintain consistency across product and marketing channels, branded social media templates and promotional assets were created using the Xonboard visual system.

The assets were designed to align with the platform’s clean and modern identity while remaining flexible for campaigns, announcements, and promotional content.

Deliverables:

• Social media templates

• Announcement graphics

• Promotional banners

• Event promotions

• Brand marketing assets