Python Asia 2026: Designing a Scalable Conference Identity System

ROLE
UI & Visual Designer

TIMELINE
PyCon PH 2023 - Python Asia 2026

TOOLS
Figma, Adobe Illustrator, Adobe Photoshop

WEBSITE
PythonAsia 2026

Overview

Python Asia 2026 is a community-driven Python conference bringing together developers, creators, and technology enthusiasts across Asia.

Having previously contributed to PyCon PH 2023, I continued evolving the event’s visual identity through Python Asia 2026 by designing branding systems, digital assets, merchandise, website UI, and large-scale event materials across multiple touchpoints.

Project Goals

The goal was to create a flexible and recognizable visual identity system that could scale across digital platforms, event marketing, merchandise, and physical conference materials while maintaining a cohesive and energetic visual direction.

The branding aimed to feel:

• Community-driven

• Modern and technical

• Playful yet professional

• Flexible across digital and physical applications

My Role

I worked across multiple aspects of the event’s visual identity and promotional design system.

Responsibilities

• Brand Identity & Style Guide

• Website/UI Design

• Social Media Assets

• Posters & Marketing Materials

• Sticker Design

• Event Cards & Postcards

• Merchandise Design

• Fabric Banner Design

Brand Identity

The visual identity was designed to feel expressive, modern, and community-oriented while remaining scalable across event applications and marketing materials.

The branding system included:

Typography hierarchy

• Color palette

• Graphic patterns

• Event visual system

• Flexible branding applications

Website & UI

The conference website was designed to support event announcements, schedules, speaker information, and attendee engagement while remaining visually aligned with the event identity.

The interface focused on:

• Clear information hierarchy

• Strong visual consistency

• Responsive layouts

• Engaging visual presentation

Social Media & Marketing Assets

A wide range of promotional materials were created to support announcements, speaker promotions, event campaigns, and community engagement across digital platforms.

Deliverables:

• Social media templates

• Speaker announcement graphics

• Promotional banners

• Countdown posts

• Event posters

Merchandise & Print Materials

The event identity extended into physical merchandise and conference materials to create a cohesive attendee experience across both digital and real-world touchpoints.

Deliverables:

• Sticker packs

• Socks design

• Event cards

• Postcards

• Fabric banners

• Printed event materials

The merchandise system helped reinforce the event identity while creating memorable branded assets for attendees and community engagement.

Event Experience

The visual identity system was designed to remain flexible across different event environments while maintaining consistency throughout the attendee experience.

This included:

• Event signage

• Conference visuals

• Wayfinding materials

• Presentation assets

• Community engagement visuals