SuperAPI Logo Redesign and Brand Update

ROLE
Brand & Visual Designer

TOOLS
Figma, Adobe Illustrator, Adobe Photoshop

WEBSITE
SuperAPI

Overview

SuperAPI is an Australian technology platform focused on embedded superannuation integration within Payroll & HR software. The platform connects employee super choices directly with their Super Fund, helping streamline onboarding and payroll-related workflows.

The project initially started as a logo redesign and later evolved into a broader brand identity system designed to modernize the company’s visual presence across digital and marketing touchpoints.

Project Goals

The redesign aimed to create a cleaner and more scalable identity that better reflected SuperAPI’s modern embedded technology platform.

The updated brand focused on:

• Modernizing the visual identity

• Creating a stronger fintech presence

• Improving scalability across digital platforms

• Building a more cohesive technology-focused brand system

• Aligning the visuals with Payroll & HR integration workflows

My Role

I worked on the visual evolution of the SuperAPI brand from logo redesign to expanded identity development.

Responsibilities

• Logo Redesign

• Brand Identity Design

• Style Guide Development

• Typography & Color System

• Brand Applications

Logo Redesign

The project began with redesigning the existing logo to create a more modern and recognizable identity while maintaining familiarity with the original brand.

The redesign focused on:

• Simplifying the logo structure

• Refining typography

• Improving scalability

• Modernizing spacing and proportions

Brand Identity System

The redesign later expanded into a broader visual identity system to support consistency across digital and marketing applications.

The system included:

• Logo guidelines

• Typography hierarchy

• Color palette

• Layout principles

• Brand applications